Jason Snell, writing at MacWorld regarding iMessage Tapbacks:

They’re fun! But they also generate, by default, an additional notification and a haptic tap every time a new one is made. And that means that the average post in a group text thread will now generate three, four, five, or more notifications–because it includes not just the post, but notifications for every single reaction.

Jason makes some great points about iMessage notifications and ways Apple could empower users to fine tune them, but this part about Tapbacks really resonated with me. In a world where the 👍 emoji is shorthand for, “I saw this message,” there’s no need to clog up my notification center with a bunch of them. We need the option to turn Tapback notifications off.